Not all agencies operate on the same operating system. Here is a quick breakdown of how different agencies work: 1. The Traditional Retainer Model: Slow, bureaucratic, great for massive global campaigns but terrible for agile brands needing rapid content adaptation. 2. The Niche Specialist: Excellent at one specific thing (e.g., only TikTok ads, or only SaaS copywriting), but leaves you stranded when you need complementary services. 3. The BrandSyncd Model: An agile, comprehe